A con­ven­tion­al busi­ness secu­ri­ty sys­tem pro­tects against break-ins, bur­glar­ies, envi­ron­men­tal haz­ards and oth­er threats. But in many indus­tries, today’s busi­ness­es need greater insight into what’s hap­pen­ing at their facil­i­ties to ensure the safe­ty of cus­tomers and employ­ees.

Inte­grat­ed secu­ri­ty solu­tions from PROTECTION PLUS and Alarm.com pro­vide these addi­tion­al lay­ers of secu­ri­ty while also gath­er­ing valu­able data that can increase a business’s oper­a­tional effi­cien­cy and prof­itabil­i­ty.

One fea­ture of these inte­grat­ed secu­ri­ty solu­tions is Busi­ness Activ­i­ty Ana­lyt­ics. This fea­ture lever­ages your secu­ri­ty cam­eras and oth­er tools to col­lect spe­cif­ic data about activ­i­ty hap­pen­ing at the busi­ness.

Here are five types of busi­ness activ­i­ty it can track:

1) Heat mapping

Heat mapping

Heat map­ping uses your secu­ri­ty cam­eras to iden­ti­fy the areas where peo­ple spend the most time with­in an area of your busi­ness. Visu­al­ly, this is rep­re­sent­ed by images from your cam­eras with coloured over­lays (red for the most active areas).

Heat map­ping helps iden­ti­fy poten­tial­ly dan­ger­ous spots where peo­ple con­gre­gate (cre­at­ing haz­ards for evac­u­a­tions, for exam­ple). It can also pro­vide insight into retail areas with the most foot traf­fic, the pop­u­lar seat­ing areas in a cof­fee shops and so on, allow­ing man­agers to make informed deci­sions about the lay­out of their busi­ness.

2) Occupancy tracking

occupancy tracking

Occu­pan­cy track­ing lets you track the num­ber of peo­ple in a des­ig­nat­ed area. This allows you to mon­i­tor and main­tain safe occu­pan­cy lev­els at your busi­ness, which is espe­cial­ly crit­i­cal for restau­rants, bars and oth­er com­pa­nies that must com­ply with strict occu­pan­cy laws.

Busi­ness man­agers can receive alerts if occu­pan­cy exceeds the lim­it, run reports to iden­ti­fy the business’s busiest hours and max­i­mize rev­enue oppor­tu­ni­ties by under­stand­ing occu­pan­cy trends.

3) People counting

people countingThis mea­sure­ment is sim­i­lar to occu­pan­cy track­ing in that it pro­vides insight into the vol­ume of foot traf­fic in var­i­ous areas of your busi­ness.

In retail set­tings, for exam­ple, you might use this fea­ture to mon­i­tor the num­ber of peo­ple enter­ing your inven­to­ry rooms. Or, you could deter­mine how many cus­tomers vis­it oth­er aisles or areas. This gives you the insight to adjust prod­uct place­ment for greater sales per­for­mance.

4) Crowd gathering

Crowd gath­er­ing enables you to mon­i­tor and man­age crowds at your busi­ness. Set a thresh­old to be alert­ed when groups get too big or form in areas where they shouldn’t be. For safe­ty, this allows you to take action before a dan­ger­ous inci­dent occurs. Or cus­tomer ser­vice will enable you to divert resources or make on-the-fly employ­ee adjust­ments to pre­vent cus­tomer dis­sat­is­fac­tion with long wait times.

5) Queue monitoring

queue monitoringWould you like to know how long peo­ple wait in line at your busi­ness? Or maybe you’d like to com­pare the aver­age check­out speed of your var­i­ous cashiers?

The queue mon­i­tor­ing fea­ture pro­vides data allow­ing you to adjust to reduce wait time and serve cus­tomers more effi­cient­ly. In addi­tion to show­ing long-term trends, this fea­ture can noti­fy you when queue times exceed the thresh­olds you set.

Get more infor­ma­tion on track­ing your busi­ness activ­i­ty for greater safe­ty, secu­ri­ty and effi­cien­cy.

Con­tact our experts at PROTECTION PLUS today.

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