A con­ven­tion­al busi­ness secu­ri­ty sys­tem pro­tects against break-ins, bur­glar­ies, envi­ron­men­tal haz­ards and oth­er threats. But in many indus­tries, today’s busi­ness­es need greater insight into what’s hap­pen­ing at their facil­i­ties to ensure the safe­ty of cus­tomers and employ­ees.

Inte­grat­ed secu­ri­ty solu­tions from PROTECTION PLUS and Alarm.com pro­vide these addi­tion­al lay­ers of secu­ri­ty while also gath­er­ing valu­able data that can increase a business’s oper­a­tional effi­cien­cy and prof­itabil­i­ty.

One fea­ture of these inte­grat­ed secu­ri­ty solu­tions is Busi­ness Activ­i­ty Ana­lyt­ics. This fea­ture lever­ages your secu­ri­ty cam­eras and oth­er tools to col­lect spe­cif­ic data about activ­i­ty hap­pen­ing at the busi­ness.

Here are five types of busi­ness activ­i­ty it can track:

1) Heat mapping

Heat mapping

Heat map­ping uses your secu­ri­ty cam­eras to iden­ti­fy the areas where peo­ple spend the most time with­in an area of your busi­ness. Visu­al­ly, this is rep­re­sent­ed by images from your cam­eras with coloured over­lays (red for the most active areas).

Heat map­ping helps iden­ti­fy poten­tial­ly dan­ger­ous spots where peo­ple con­gre­gate (cre­at­ing haz­ards for evac­u­a­tions, for exam­ple). It can also pro­vide insight into retail areas with the most foot traf­fic, the pop­u­lar seat­ing areas in a cof­fee shops and so on, allow­ing man­agers to make informed deci­sions about the lay­out of their busi­ness.

2) Occupancy tracking

occupancy tracking

Occu­pan­cy track­ing lets you track the num­ber of peo­ple in a des­ig­nat­ed area. This allows you to mon­i­tor and main­tain safe occu­pan­cy lev­els at your busi­ness, which is espe­cial­ly crit­i­cal for restau­rants, bars and oth­er com­pa­nies that must com­ply with strict occu­pan­cy laws.

Busi­ness man­agers can receive alerts if occu­pan­cy exceeds the lim­it, run reports to iden­ti­fy the business’s busiest hours and max­i­mize rev­enue oppor­tu­ni­ties by under­stand­ing occu­pan­cy trends.

3) People counting

people countingThis mea­sure­ment is sim­i­lar to occu­pan­cy track­ing in that it pro­vides insight into the vol­ume of foot traf­fic in var­i­ous areas of your busi­ness.

In retail set­tings, for exam­ple, you might use this fea­ture to mon­i­tor the num­ber of peo­ple enter­ing your inven­to­ry rooms. Or, you could deter­mine how many cus­tomers vis­it oth­er aisles or areas. This gives you the insight to adjust prod­uct place­ment for greater sales per­for­mance.

4) Crowd gathering

Crowd gath­er­ing enables you to mon­i­tor and man­age crowds at your busi­ness. Set a thresh­old to be alert­ed when groups get too big or form in areas where they shouldn’t be. For safe­ty, this allows you to take action before a dan­ger­ous inci­dent occurs. Or cus­tomer ser­vice will enable you to divert resources or make on-the-fly employ­ee adjust­ments to pre­vent cus­tomer dis­sat­is­fac­tion with long wait times.

5) Queue monitoring

queue monitoringWould you like to know how long peo­ple wait in line at your busi­ness? Or maybe you’d like to com­pare the aver­age check­out speed of your var­i­ous cashiers?

The queue mon­i­tor­ing fea­ture pro­vides data allow­ing you to adjust to reduce wait time and serve cus­tomers more effi­cient­ly. In addi­tion to show­ing long-term trends, this fea­ture can noti­fy you when queue times exceed the thresh­olds you set.

Get more infor­ma­tion on track­ing your busi­ness activ­i­ty for greater safe­ty, secu­ri­ty and effi­cien­cy.

Con­tact our experts at PROTECTION PLUS today.

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Allan Baum
Allan Baum founded Protection Plus with his wife Neseh in 1994. He has worked in the security industry since 1991. His educational background includes an MBA from York University ( when it was still York) and a B.A. from McGill. Allan and Neseh have three wonderful children who are now considered adults and an equally wonderful dog named Waub.